With 20 years in the books at HuebnerPetersen, we’d like to document some of our favorite work that may have never seen the light of the world wide web for one reason or another. We’ve decided to try and compile some of this work in a series of posts that explore “things we like to do.” This first installation is a brief collection of design that involves organizing and categorizing complex information into quick, easy, understandable visuals. Some call it information design or information architecture. We don’t care what it’s called, we just love doing it.

Information design has applications from packaging, to one-on-one sales, online, editorial, educational and even billing/forms. Regardless of the setting, the design is more about what happens in the viewer’s mind than what is on the paper. Good information design equates to mental understanding and models that achieve the communication goal with a high level of success, resulting in quicker comprehension, greater retention, reduced error, more efficiency or greater impact.

These are some of the projects we’ve done over the years that proved to be effective:

Sales literature that explains Casey’s knowledge, services and applications in three distinct industrial construction settings.

An illustration used to show how Settle Inn’s franchise relationship is uniquely designed to give more control, profit and ownership to the local franchise owner.

Sales literature and illustration that explains the process and outcomes of micro-enterprise development.

An illustration of the community development process.

Simple graphic that explains time savings for an industrial construction setting where trades can work on top of each other rather than in strict sequence required by outsourcing.

Package design illustration that helps viewers quickly understand product features and benefits.

The hotel booking process redesigned to be easy to follow and reduce errors.

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