One of the challenges of the RV industry is the availability of products for photography. We usually have to scramble to get products in and out of the photographers, and often don’t have the leisure to take the products out for on-site photography. The solution is to use a little bit of digital elbow grease and a lot of attention to details. This tow-shot is the compilation of five photos and nearly 50 detail, color adjustment and blurred layers.

We worked with our photographer to coordinate perspective and positioning of the unit, then pieced together a library of photos that were assembled and adjusted put the product in a setting that resonates with the target audience. This product is a Toy Hauler that features a garage for ATVs, motorcycles or other recreational vehicles.

Details such as reflections of the sky and landscape are added to blend the product with the environment.

Utilizing Photoshop’s features we can give each photo a sense of movement through motion blurs, and also use blurring to create a sense of unity and depth in the completed photo.

For Starcraft, these photos will be used in sales literature, online and in PR. They become valuable assets for the Starcraft brand and are made available for local use by their dealers through easy digital access.

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