Accuracy creates credibility.

An agency’s dedication to accuracy should be just as important as its dedication to stunning design.

At least, that’s a firm belief here at HP, and I am strong advocate for it, especially since I come from a newspaper background.

Here’s a story to illustrate my point. A fellow photo journalist once told me that you could have a Pulitzer Prize winning photo. It could be the most beautiful photo in the world, BUT if the subject’s name was misspelled in the caption or some other piece of information was wrong, it would no longer be a Pulitzer Prize winning photo.

The same holds true in the marketing/advertising world. A stunning ad or a compelling design loses all its impact—and, more importantly, credibility—the moment there’s a glaring error in it.

So forgive us when we get held up on the smallest of details. They make a world of difference.

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