The power of simple messaging.
From my point of view, blog posts are something of a challenge to a person who has spent his career working to communicate focused ideas through the power of a simple shape, a swash of color, an implied line or a single sentence. Attached are a few of my favorite picks of modern communication that say a lot without using too many words (or any words at all). You’ll notice they are all from countries outside of the United States—maybe we are a little preoccupied covering all our talking points on social media these days than actually focusing on a message that pulls people in and connects with them on an emotional level.
Headline: Catchy Stories, Lápisraro Comunicação, Belo Horizonte, Brazil
Y&R Not Just Film, Amsterdam, The Netherlands
Agency: Feeling Comunicação, Belo Horizonte, Brazil
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