Web 3.0 – The personalization of the Internet.
The web as we know it is a continually changing beast.
Nearly 10 years ago, it started out as static web pages, textbook-like design and noisy modems that beeped and crackled to tell us our Internet connection was starting up like an old car. Then, Web 2.0 arrived with broadband video and growing online conversations.
And now, to the present day, the online world is evolving to recognize individual users. You. Think of it as your own personal assistant that understands what you like, recognizes whose opinions you trust and values the resources you use to make decisions.
Just this week, Google’s announcement of its “most radical transformation ever” is evidence of changes to come. Google’s update, called “Search, plus Your World,” will deliver search results using the public Internet, AND now, social network data. Basically, Google aims to make sharing on the web more like sharing in real life. The Internet no longer sees names as a bunch of binary numbers but instead recognizes that we are people with relationships and preferences.
For businesses, participation is a must to stay relevant with their core audience. Content creators will be pushed to the back of the line and become less relevant in terms of page ranking without participation. This means your online reputation and responsibilities will be more important than ever, becoming a real-time reflection of your expertise and trustworthiness in the public’s eye. The benefits will be worth the effort as this new medium for word of mouth marketing allows you to analyze your reach and understand your audience in even more profound ways.
Web 3.0 is happening. Are you ready?
More on Google+’s new search integration:
From the New York Times
From Google
From TechCrunch
From Mashable
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