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  1. Fresh impressions.
  2. The demand for individuality.
  3. The value of good design.
  4. Building brand awareness with video.
  5. The importance of brand standards.
  6. The power of simple messaging.
  7. Accuracy creates credibility.
History
1989
HuebnerPetersen is founded by Jim Huebner as J.W. Huebner Advertising and Marketing.
1991
Shane Petersen becomes a shareholder in the company, and the name is changed to HuebnerPetersen.
1994
HuebnerPetersen is awarded the Entrepreneur Success Award by the local Chamber of Commerce.
1997
The firm begins to turn its focus from local and regional retail clients to working with brands selling in vertical markets on a national and international basis.
1999
Jim Huebner and Shane Petersen form a second company — Cornerstone Group — to serve vertical markets with templated, customizabe marketing tools. Petersen becomes CEO of this company, and Huebner continues as CEO of HuebnerPetersen.
2004
The firm moves its corporate offices from Nebraska to Northern Colorado.
2009
HuebnerPetersen celebrates its 20th Anniversary.