The gigantic sale of Instagram to Facebook has been the talk of the Internet world since it was announced.  The purchase is stunning because the dollar amounts involved are huge, but also because Instagram has no actual revenue stream.  The whole instafacebook combination serves as a reminder that  that brand worth and dollar signs don’t always go hand in hand.

Businesses of all types are realizing that the exploding social media channel Pinterest, is quickly becoming one of the best word-of-mouth sources on the Internet.

With this heightened interest in Pinterest, it is important to realize one of the biggest mistakes you can make on your brand’s collateral, website or blog: not investing enough in photography.

A 2×4, a kitchen blender and a video camera was all it took to help Blendtec build up its brand awareness among consumers.

Blendtec, a small company that produces high-power, professional-grade blenders, was an unknown name six years ago. With products priced at $400, it was uncommon to find a Blendtec blender in most household kitchens. But in 2007, when the marketing director surveyed the factory and saw the owner blending a 2×4, a brilliant idea was formed—film the company’s everyday tests and post the videos online.