Have you ever had the chance to dig into your boss’s head? I mean really dig?

OK, maybe you don’t want to, but if given the chance, I recommend you do some serious digging. This kind of mining can be a rare opportunity.

Believe it or not, you might come across some “shiny thought nuggets.” (After all, your boss didn’t get to be the BossMan (or BossLady) for nothing.)

I got the rare opportunity to delve into the mind of Jim Huebner (Huebner Petersen’s very own BossMan). We had a one-on-one interview, and out of that interview, here are a couple of nuggets that I plucked from the Big Man himself.

Lately, I’ve been reading Copy Hackers (because it never hurts to be reminded of the all the essential ingredients that make up good copy writing). As I read, I jot down tips and interesting thoughts (in my HP ideabook). I make notes on the things that we’re doing right—and make sure we keep on doing them.

Every now and then, I plan to sprinkle the HP blog with copy tips I find to be insightful. I hope these tips help you in your writing efforts. I know they help me.

Here’s some quick tips (from Copy Hackers) to get you going. (And remember, these tips don’t just apply to writing. When you’re thinking about a brand—or even a design—the below tips will help you, too.)

We loved the way Three Ships Media explains Social Media. When you throw in a dozen donuts, it all starts to make sense.

An agency’s dedication to accuracy should be just as important as its dedication to stunning design.

At least, that’s a firm belief here at HP, and I am strong advocate for it, especially since I come from a newspaper background.

Here’s a story to illustrate my point. A fellow photo journalist once told me that you could have a Pulitzer Prize winning photo. It could be the most beautiful photo in the world, BUT if the subject’s name was misspelled in the caption or some other piece of information was wrong, it would no longer be a Pulitzer Prize winning photo.

As is tradition, we’ve designed and produced an ideabook to say thanks to our clients, vendors and friends. This year’s 2012 ideabook is the fourth installment, and we’ve brought back one of our most popular formats, a 6” x 9” spiral bound book with a “notes” section, “doodles” area and “next steps” rail.

Here at HuebnerPetersen, we understand creativity doesn’t just come in the form of fancy ads, compelling copy and interactive campaigns. We value really ugly Christmas sweaters to help us gauge which individuals are our most creative. This year, we held our first-ever ugly sweater contest, competing against our sister company.