One of the challenges of the RV industry is the availability of products for photography. We usually have to scramble to get products in and out of the photographers, and often don’t have the leisure to take the products out for on-site photography. The solution is to use a little bit of digital elbow grease and a lot of attention to details. This tow-shot is the compilation of five photos and nearly 50 detail, color adjustment and blurred layers.

With 20 years in the books at HuebnerPetersen, we’d like to document some of our favorite work that may have never seen the light of the world wide web for one reason or another. We’ve decided to try and compile some of this work in a series of posts that explore “things we like to do.” This first installation is a brief collection of design that involves organizing and categorizing complex information into quick, easy, understandable visuals. Some call it information design or information architecture. We don’t care what it’s called, we just love doing it.

We’ve started a tradition of designing and producing a unique notebook each year, as a way to say thanks to our clients, vendors and friends. 2010 is the second installment and we had fun developing the concept and design for this year’s book. It features a “notes” section and an “ideas” section complete with spaces for doodles, idea-ranking, next steps, date, topic and importance.

We recently helped position and brand Entegra Coach, a great new line of luxury Class A motorhomes. They’re stepping into the market during hard times but have a great history and dedicated family behind them.

Every year we develop a Christmas e-card for Jayco. The last three years we’ve kept to a sort of retro, whimsical approach. For 2009 we simply captured Santa and his favorite fury friends out enjoying a campfire at their favorite campsite north of any border. And don’t neglect to take a look at previous years…

“Throw them in the storage closet.”

“I don’t have time… I don’t care what you do with them.”

“Put them in the restroom stalls… for reading material.”

…Three of the most common responses heard from dealers when they receive corporate marketing materials (okay, I made that last one up).But let’s agree there is often a separation between a brand’s perception and what a dealer will actually find helpful.