Marketing is all about communication.  Getting the word out about your product, your brand, or your service. What happens when your not properly communicating why your product, brand, service is the best to your frontline? They don’t communicate that to your customers.

Here are 5 smart ways to strengthen the communication to your dealers.

It won’t be long (if it hasn’t already happened).

Soon, you’ll probably receive a Facebook invitation (from one of your friends) asking you to join BranchOut. If you haven’t heard of it, it’s a Facebook app that could potentially take over the professional networking niche.

Joining BranchOut supposedly allows you to maintain and update a professional profile through Facebook without all those incriminating photos from Spring Break 1981! WAHOO! 

It’s an interesting thought, combining professional with personal (something we’ve tried so desperately to keep separate). This leads to our first HuebnerPetersen poll! Click here to participate.

I was recently shopping for an iPad case and went to a number of retailers around my apartment to see what they had. I left each store feeling like they had a bland and boring selection. Needless to say, I didn’t purchase any. I wanted a cover that really fit my style; I needed a completely one-of-a-kind case. I Googled “customized iPad cases,” and sure enough, there were plenty of sites willing to help me customize my case.

With advances in technology, consumers no longer admire brands that allow for customization — they demand it. I’m not talking about the ability to put a picture of your beloved pet, Spot, on a mug. Take Nike or Jeep, for instance. Whether you’re designing your own shoe or customizing your next car purchase, today’s brands are allowing customers to make their product one-of-a-kind. Even M&Ms let customers put their own message or logo on each coated-candy shell.