1. Fresh impressions.
  2. The demand for individuality.
  3. The value of good design.
  4. Building brand awareness with video.
  5. The importance of brand standards.
  6. The power of simple messaging.
  7. Accuracy creates credibility.
Challenge

Some of Waterpik’s packaging had become copy-heavy and hard to navigate, with major messages being lost. The packaging needed to be updated to make key information quickly accessible to the viewer, while retaining the existing packages’ overall look and feel.

  • WATERPIK | In-store promotions WATERPIK | In-store promotions
  • WATERPIK | Product information design WATERPIK | Product information design
  • WATERPIK | Product violators WATERPIK | Product violators
  • WATERPIK | B2B Product literature WATERPIK | B2B Product literature
  • WATERPIK | Product photography WATERPIK | Product photography
  • WATERPIK | Buy-one-get-one POP packaging WATERPIK | Buy-one-get-one POP packaging
  • WATERPIK | Product sales sheets WATERPIK | Product sales sheets
Solution

By simplifying graphic treatments, integrating friendlier, content-driven visuals and more illustrative callouts, we were able to reduce the amount of copy and showcase key information. We also developed a graphic standards system for package violators, which gave the packaging greater impact on the shelf, while keeping violators on-brand and on-point.

Result

Many of the design recommendations have been adopted into Waterpik packaging, and have been important factors in Waterpik getting their products on the shelves of several national retailers, including Target, Home Depot, Lowe’s and Bed Bath & Beyond.