A 2×4, a kitchen blender and a video camera was all it took to help Blendtec build up its brand awareness among consumers.

Blendtec, a small company that produces high-power, professional-grade blenders, was an unknown name six years ago. With products priced at $400, it was uncommon to find a Blendtec blender in most household kitchens. But in 2007, when the marketing director surveyed the factory and saw the owner blending a 2×4, a brilliant idea was formed—film the company’s everyday tests and post the videos online.

An agency’s dedication to accuracy should be just as important as its dedication to stunning design.

At least, that’s a firm belief here at HP, and I am strong advocate for it, especially since I come from a newspaper background.

Here’s a story to illustrate my point. A fellow photo journalist once told me that you could have a Pulitzer Prize winning photo. It could be the most beautiful photo in the world, BUT if the subject’s name was misspelled in the caption or some other piece of information was wrong, it would no longer be a Pulitzer Prize winning photo.

As is tradition, we’ve designed and produced an ideabook to say thanks to our clients, vendors and friends. This year’s 2012 ideabook is the fourth installment, and we’ve brought back one of our most popular formats, a 6” x 9” spiral bound book with a “notes” section, “doodles” area and “next steps” rail.

We recently helped position and brand Entegra Coach, a great new line of luxury Class A motorhomes. They’re stepping into the market during hard times but have a great history and dedicated family behind them.