An agency’s dedication to accuracy should be just as important as its dedication to stunning design.
At least, that’s a firm belief here at HP, and I am strong advocate for it, especially since I come from a newspaper background.
Here’s a story to illustrate my point. A fellow photo journalist once told me that you could have a Pulitzer Prize winning photo. It could be the most beautiful photo in the world, BUT if the subject’s name was misspelled in the caption or some other piece of information was wrong, it would no longer be a Pulitzer Prize winning photo.
CONTINUE READING THIS ARTICLE >>With 20 years in the books at HuebnerPetersen, we’d like to document some of our favorite work that may have never seen the light of the world wide web for one reason or another. We’ve decided to try and compile some of this work in a series of posts that explore “things we like to do.” This first installation is a brief collection of design that involves organizing and categorizing complex information into quick, easy, understandable visuals. Some call it information design or information architecture. We don’t care what it’s called, we just love doing it.
CONTINUE READING THIS ARTICLE >>