With 20 years in the books at HuebnerPetersen, we’d like to document some of our favorite work that may have never seen the light of the world wide web for one reason or another. We’ve decided to try and compile some of this work in a series of posts that explore “things we like to do.” This first installation is a brief collection of design that involves organizing and categorizing complex information into quick, easy, understandable visuals. Some call it information design or information architecture. We don’t care what it’s called, we just love doing it.

We’ve started a tradition of designing and producing a unique notebook each year, as a way to say thanks to our clients, vendors and friends. 2010 is the second installment and we had fun developing the concept and design for this year’s book. It features a “notes” section and an “ideas” section complete with spaces for doodles, idea-ranking, next steps, date, topic and importance.

We recently helped position and brand Entegra Coach, a great new line of luxury Class A motorhomes. They’re stepping into the market during hard times but have a great history and dedicated family behind them.

If it’s been awhile since your organization has asked this question, let alone tried to answer it, then now is a great time to find out. There’s no better way to find out how your brand is doing than with an AIM Report from HuebnerPetersen.

Through extensive research and analysis an AIM report can identify how your company, products and services are perceived internally and externally—resulting in a strategic plan for the direction of your brand.