Retail sales are at the core of corporate success. OEMs that fail to provide their distribution networks with tools & resources to help them sell make a critical error. Aiding your distributing network in sales works to ensure growth and help your bottom line.

Wanna see brand equity in action? I was in the camping section today and observed this side-by-side comparison of two “Emergency Ponchos.”

The oldest tactic in marketing and branding sounds so simple. Offer customers something they don’t even know they want. Okay, great – but how do you gain insight to what your customers don’t even know?

When it comes to your distribution network, your “front lines”, are you doing enough to aid success?

It’s surprising to see how many manufacturers take a laissez-faire approach to managing their front lines when it’s the success at the retail level that drives corporate profits. At the end of the day, your distribution network’s ability to champion your brand and sell your product has the biggest impact on your bottom line. It’s important to be involved.