One of the challenges of the RV industry is the availability of products for photography. We usually have to scramble to get products in and out of the photographers, and often don’t have the leisure to take the products out for on-site photography. The solution is to use a little bit of digital elbow grease and a lot of attention to details. This tow-shot is the compilation of five photos and nearly 50 detail, color adjustment and blurred layers.

Google has recently introduced Sidewiki, a tool that allows anyone to comment onanyweb page (review here). Facebook has added tagging, allowing updates to identify people and companies. Google Wave is hitting the masses, making email social (maybe not masses, those lucky enough to scrounge up an invitation). Google Maps is becoming “hyperlocal”, making it easy to find and review small businesses. Thousands of Twitter applications are flooding the Internet, creating endless uses for Twitter, and everything is going mobile and real-time.

PURLs represent a growing interactive marketing medium that allows a company direct trackable contact with their customers. They are easy to use, provide a wide range of marketing opportunities and are cost effective. As they grow in popularity and become a viable option for any company’s marketing mix, it’s important to understand how they work.