Here at HuebnerPetersen, we understand creativity doesn’t just come in the form of fancy ads, compelling copy and interactive campaigns. We value really ugly Christmas sweaters to help us gauge which individuals are our most creative. This year, we held our first-ever ugly sweater contest, competing against our sister company.

We’ve started a tradition of designing and producing a unique notebook each year, as a way to say thanks to our clients, vendors and friends. 2010 is the second installment and we had fun developing the concept and design for this year’s book. It features a “notes” section and an “ideas” section complete with spaces for doodles, idea-ranking, next steps, date, topic and importance.

Every year we develop a Christmas e-card for Jayco. The last three years we’ve kept to a sort of retro, whimsical approach. For 2009 we simply captured Santa and his favorite fury friends out enjoying a campfire at their favorite campsite north of any border. And don’t neglect to take a look at previous years…

Can advertising and public relations play well together? It can be a loaded topic, but the right combination is essential when rebuilding your identity, just ask GM.